Hello, it’s Tristan.

If you want pointless meetings, big egos and old models—don’t work with me.

If you want bureaucracy, bravado and too many cooks—don’t work with me.

If you want nimble ideas, disruptive differentiation and 15+ years of full-stack branding experience…

Work with me.

IMO there are no rules, only context. Just because your idea is wild, does not mean it is reckless—I’m all ears.

In my experience, most ideas enter the world like fragile little puppies—blind, wobbly and covered in gunk—and should be handled with care (at least for 20 minutes).

I’m relentless at reducing the gap between ideation and execution by iteration.

I've gone from scribble to roll-out and from thinking to action more times than I can document, and I’ve been helping brands fight commodification with stories since 2009.

I've worked on every kind of branding project from cars, booze, trains, diamonds, dog food, fashion, pickles, SaaS, VC firms, media companies, non-profits, VFX artists and even the relaunch of an iconic dune buggy.

I’m currently building sprintdept.com